Zillow ShowcaseOak Park's Premium Listing Advantage.
Scott Berg is one of the select agents in Oak Park and River Forest authorized to offer Zillow Showcase, the premium listing tier that drives 75% more views and an average 2% higher sale price.
What Showcase Delivers
Every Showcase listing gets the full premium suite, exclusively through Scott Berg.
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Priority Search & Map Placement
Your listing ranks above standard listings on Zillow's #1 real estate app
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Zillow SkyTour — 360° Aerial Experience
Interactive drone footage lets buyers virtually explore your home and neighborhood
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Targeted Buyer Alerts & Email Campaigns
Precision-targeted messages sent to active buyers matching your home's profile
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AI-Powered Immersive Visuals & Floor Plans
Interactive floor plans and virtual tours that build buyer confidence before the showing
Why Zillow Showcase Matters
for Oak Park Sellers
See how Scott Berg uses Zillow's most powerful marketing tool to drive more views, more saves, and stronger offers for your home.
More videos like this on the Oak Park & River Forest Real Estate Channel.
The Numbers Behind Showcase
Zillow's own research shows what Showcase listings deliver compared to standard listings in the same market.
More Views, Saves & Shares
Active Showcase listings drive over 75% more page views, saves, and shares than similar nearby non-Showcase listings, putting your home in front of dramatically more qualified buyers.
Source: Zillow data, October 2025
Higher Average Sale Price
On average, Showcase listings sell for 2% more (approximately $7,000 above comparable non-Showcase listings). On a $500,000 Oak Park home, that's $10,000 in additional proceeds.
Source: Zillow data, October 2025
More Listings Won
Agents using Showcase on the majority of their listings win 30% more listing appointments than comparable non-Showcase agents, because sellers recognize the value of premium marketing.
Source: Zillow data, October 2025
Offer Something the Other 90% of Listings Won't Have
Zillow Showcase is strictly designed to not exceed 10% of listings in any market. Scott Berg is one of the select agents in Oak Park and River Forest authorized to offer this premium tier, giving your home a measurable advantage over the competition.
What Your Listing Gets With Showcase
Every Showcase listing is equipped with a full suite of premium marketing tools, exclusive to Zillow's top-tier program.
Zillow SkyTour — 360° Aerial Experience
SkyTour transforms drone and aerial footage into an interactive, 360-degree experience. Prospective buyers can virtually fly around your property, exploring the home, the yard, and the surrounding neighborhood from multiple angles and heights, conveying context that standard photos cannot. Especially powerful in Oak Park, where lot size, mature trees, and neighborhood character are key selling points.
Prioritized Search & Map Placement
Your home receives priority ranking in Zillow's search results and interactive map, the most-visited real estate platform in the United States. Active buyers searching Oak Park and River Forest will see your listing first, before the thousands of standard listings competing for their attention.
Targeted Buyer Alerts & Email Campaigns
Zillow sends dedicated email campaigns and personalized alerts to active shoppers whose search criteria match your home. These are precision-targeted messages delivered to buyers who are already looking for a home like yours in Oak Park or River Forest, not broad blasts to unqualified audiences.
AI-Powered Immersive Visuals & Floor Plans
Showcase listings feature an elevated, media-forward design with interactive floor plans and virtual tours powered by Zillow's AI. Buyers experience your home in a way that builds emotional connection before they walk through the door, driving stronger offers and faster decisions.
High-Impact Agent Branding on Zillow
Your listing prominently features Scott Berg's profile, Zillow reviews, and direct contact links, so interested buyers can reach him instantly. This branding integration reinforces credibility and ensures no buyer momentum is lost between discovery and conversation.
Seamless Buyer Contact & Engagement
Showcase listings make it effortless for interested buyers to schedule tours, ask questions, and connect directly with Scott. Every touchpoint is designed to reduce friction and convert browser interest into real conversations, faster than a standard listing ever could.
Not a Salesman.
A Strategic Consultant.
Real estate in Oak Park and River Forest is more than transactions. It is about understanding historic architecture, village requirements, micro-market pricing, and the right marketing strategy to maximize your equity. Scott Berg grew up in Oak Park and River Forest, lived in Chicago for 15 years, and has closed more than 1,700 transactions totaling over $700 million in sales volume.
Scott is one of the select agents in Oak Park authorized to offer Zillow Showcase — Zillow's premium listing tier that delivers prioritized search placement, interactive SkyTours, and targeted buyer alerts. He combines this exclusive marketing platform with a calm, analytical approach to pricing and negotiation.
When you hire Scott, you aren't just getting a Top 1% Producer. You're getting a neighbor who knows exactly why buyers want to live here,because he's one of them. As a next step you might want to check out my complete guide to selling your Oak Park home
Frequently Asked Questions About Zillow Showcase in Oak Park
What is a Zillow Showcase listing?
Zillow Showcase is an exclusive, premium listing tier on Zillow — the #1 residential real estate app in the United States. It provides prioritized placement in search and map results, interactive 360-degree SkyTours powered by drone footage, targeted buyer alerts, and AI-powered immersive visuals including interactive floor plans and virtual tours. Showcase is strictly designed to not exceed 10% of listings in any market, making it a genuine differentiator for sellers.
Can any real estate agent offer Zillow Showcase in Oak Park?
No. Zillow Showcase is an exclusive program limited to a small percentage of agents in each market. Scott Berg is one of the select agents in Oak Park and River Forest authorized to offer this premium marketing solution. When you list with Scott, your home automatically qualifies for Showcase, an advantage the vast majority of listings in the market simply cannot access.
Do Zillow Showcase listings sell for more money?
According to Zillow's own data published in October 2025, Showcase listings sell for an average of 2% more, approximately $7,000 above comparable non-Showcase listings on Zillow. This premium is driven by the dramatically higher buyer exposure that Showcase generates: more views, more saves, and more competitive offers. On a $500,000 Oak Park home, that 2% difference represents $10,000 in additional proceeds.
How many more views does a Zillow Showcase listing receive?
Active Showcase listings on Zillow drive over 75% more page views, saves, and shares than similar nearby non-Showcase listings, based on Zillow's October 2025 data. This amplified exposure means significantly more qualified buyers see your home, creating stronger buyer competition and better offer terms. In a market like Oak Park, where inventory is limited and buyers are active, that visibility advantage is decisive.
What is Zillow SkyTour and how does it help sell my home?
Zillow SkyTour is a Showcase-exclusive feature that transforms drone and aerial footage into an interactive, 360-degree experience. Prospective buyers can virtually fly around your property, exploring the home, the yard, and the surrounding neighborhood from multiple heights and angles. This is especially powerful in Oak Park and River Forest, where lot size, mature trees, proximity to parks, and neighborhood character are significant selling points that standard ground-level photos cannot fully convey.
How does Scott Berg use Zillow Showcase to sell Oak Park homes?
Scott combines the massive reach of Zillow Showcase (prioritized search placement, SkyTour, targeted buyer alerts, and immersive AI-powered visuals), with his 20+ years of deep local expertise in Oak Park and River Forest. He uses Showcase's data-driven insights alongside his own analytical approach to pricing and negotiation to ensure you receive maximum exposure and the strongest possible terms. Every listing strategy is tailored to the specific property, the current market conditions, and your timeline.
Is Zillow Showcase worth it for Oak Park sellers?
For most Oak Park and River Forest sellers, the answer is yes. The combination of 75% more buyer engagement, an average 2% higher sale price, and exclusive prioritized placement on Zillow, the #1 residential real estate app in the U.S.,makes Showcase a compelling marketing advantage. When you work with Scott Berg, Showcase is part of a comprehensive selling strategy that also includes precise pricing, professional photography, and Scott's 20+ years of negotiation experience in this specific market.
Showcase Your Home to Oak Park's Most Active Buyers
Let's discuss how Zillow Showcase combined with Scott Berg's 20+ years of local expertise can maximize your home's value and minimize time on market.
Zillow Showcase statistics are sourced from Zillow's published data (October 2025). The 75% more views/saves/shares claim compares active Showcase listings to similar nearby non-Showcase For Sale By Agent listings during the initial 14-day active period. The 2% higher sale price claim is based on a 12-month average comparison within the same MSA and home type. The 30% more listings claim compares agents using Showcase on the majority of their listings to similar non-Showcase agents over a 60-day period. Individual results will vary. Scott Berg License #475110440. Berg Properties License #495000094. Managing Broker Colleen Berg 708-406-9637. Equal Housing Opportunity.